Postal mail communications
This chapter discusses the different ways that CiviCRM helps with postal mail and postal mail campaigns. It will help if you already have a strong understanding of CiviCRM's search features as well as custom fields, activities, profiles, and how to perform mail merges using word processing software.
Planning Your Mailing
Before beginning any communication activity, take the time to identify your goals and plan the steps. For our purposes, there are a few key questions to ask before sending out postal mailings.
- What types of mailing do you send out to your constituents?
- Are mailings always sent to everyone in the database or are they frequently targeted to a select group of contacts?
- How do you want to greet recipients (e.g. "Dear Jane" or "Dear Jane Doe")?
There are three ways that you can use CiviCRM in postal mailings:
- Generate labels: print out standard address labels when you don't need to personalise the content, for instance to send a printed brochure.
- Export contacts and do a mail merge to an external tool (such as OpenOffice or Microsoft Word). Refer to the chapter on Exporting earlier in this section for detailed exporting instructions.
- Use CiviCRM's Print PDF Letters function to do the merge directly in CiviCRM (see below for details).
Many nonprofit organisations in the USA need to sort recipients of a mailing based on zip code for bulk mailing purposes. If this is true for your organisation, it is recommended that you create your mailing labels using a word processor where you can control the sort order, rather than in CiviCRM. You can reuse the same spreadsheet for your mail merge.
Greetings and salutations
You can set a specific postal greeting format for each contact. There are several options from the friendly "Dear John", to more formal "Dear Mr. John Doe". You can also enter a customized greeting ("Your royal highness"). Postal greetings can be edited in the Communications Preferences section of the contact edit form. If you need to set or reset postal greetings en mass, refer to the chapter on Scheduled Jobs in this section, and to the documentation on the wiki at:
Print PDF letters
The workflow is to first select the contacts you want to target, then choose to print letter as a batch action. The letters will then be outputted as a PDF, allowing you to easily print them.
To create the letter:
- Go to Search > Find Contacts or Find Contacts > Advanced Search; if you want to print letters for members of a Group, go to Contacts > Manage Groups and click "Contacts" next to the Group you want.
- Enter your search criteria and click Search (not applicable if using a Group).
- Select the contacts who will receive the letter.
- From the Actions dropdown menu, choose "Print PDF Letter for Contacts" and click Go.
- Review the selections under Page Format and make any desired adjustments. This is where you set your paper size, margins, and page orientation.
- Enter your text and make formatting adjustments in the WYSIWYG editor. You can also insert image files such as your organisation's logo, or a signature. Click in the body of the letter where you want the image to appear and click the Image icon.
- You can personalise the letter by using tokens; for example, Postal Greeting is a commonly used token in this situation. Click in the body of the letter where you want to enter the token. Then click on "Insert Tokens" located above the letter at the top right and select the desired token.
- Before you move to the next screen, decide whether the format of this letter could be used again. If so, check the Save As New Template box and enter a name in the Template Title field.
- When your letter is finished, scroll to the bottom and click Make PDF Letters.
- A pop-up window will offer the option of opening or saving the PDF (this is the same notification your browser will give you for any download). Open the file, review your letters, and then print them, or save the PDF and review it at your leisure.
You can use this feature for any kind of document, not only letters. For example, you could use it to print attendance certificates for a workshop.
Generate mailing labels
Generating mailing labels is a very easy and useful function.
- Perform the search to select the contacts you want to target.
- Choose Mailing Labels from the Actions dropdown menu and click Go.
- Select the mailing label style
- Determine if you want to exclude people with "do not mail" checked in their privacy options (checked by default and recommended), and whether you want to merge any records with the same mailing address into one label.
This last option is very useful when sending a mailing to a households or organisations where you don't want them to receive duplicate mailings. When the records are merged, each name at that address is listed on a separate line on the label.
Your system administrator can configure the fields included in mailing labels. Read the information on configuring address settings in the Contacts chapter to learn more about the options.