CiviCampaign lets you link together events, mailings, activities, and contributions under one "umbrella" so that you can track the progress of all your efforts towards one programmatic goal or campaign. This enables organizations to measure and analyze the effectiveness of their outreach and mobilization efforts.
CiviCampaign allows you to:
CiviCampaign is integrated with other CiviCRM components so that you can select which activities are part of of the overall campaign or goal.
For Drupal sites, the CiviEngage module enhances CiviCampaign by providing a package of custom fields that enable the Survey and Petition features of CiviCampaign. Read more about CviEngage in the Civic Engagement section.
To kick off a year-long campaign to mobilize community members, the Townsville Organisation For Tenants (TOFT) held a protest at the Capitol. The campaign organizers use CiviCampaign to associate all related campaign activities together over the course of the campaign.
The lead organizer created a campaign called "Mobilize the Masses 2011" to link a series of related activities including communications about the mobilizing event, participation and financial contributions for transport and food during the action.
Using CiviCampaign, the organisers:
Periodically throughout the campaign, the program lead searches all of the activities related to the campaign, and/or individuals who have activities related to the campaign, to monitor the effectiveness of their outreach and fundraising efforts, and if necessary adjust strategies.
Organizers can relate subsequent events, mailings, and other activities with the same campaign as it proceeds over the course of the year. At the end of the campaign this information can be reviewed within the context of the whole campaign.